JOHN VAN DE VORSTENBOSCH

Independant Strategy Consultant

I help agencies and companies give direction to their brand, marketing and creativity.

I'm a high-energy low-profile strategist with a broad experience in creative direction, innovation and (mostly) strategy. I'm very serious about having fun in a project. I come from Brabant. I snowboard. I like good music like Queen. I also like not-so-good music, like Snollebollekes. I'm a firm believer of leading a team by example. Somebody has to go first. I'm comfortable with that. My favorite tools are trust and freedom. People - however - are never tools.

Sometimes strategists make you think in solutions. I think I do that. Sometimes strategists make you think in problems. I try not to do that. I love to turn an energy drain into an energy train. Yes, I made that up. I mean it though. Everybody likes the sensation of sudden clarity. I also like good beers and good discussions. Preferably combined.

In recent years I've co-owned and managed FX Agency, a leading digital agency of 40ish awesome colleagues. I've spoken on congresses. I've never been a jury member. But would like to be. I was VP Marketing at Lightyear, the greatest Dutch start-up to ever exist. I've worked with some very great agencies and clients. On challenges that ranged from marketing, brand strategy, innovation, internal comms strategy, team leadership, social, digital, experiential or other stuff with fancy names. I try to look beyond that though. I strongly believe it doesn't matter what you do, or how fast you're doing it, if it's in the wrong direction. I love to help in finding the right direction.

Clients 
I've had the pleasure of working with

Lets get in touch

To discuss a new project, or simply for coffee.

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